From Tetris in the Soviet Union, to Nintendo and PlayStation in Japan, to Xbox in the Washington State, games have always found ways to transcend borders. Today, that’s more true than ever: China now surpasses the US in Steam bandwidth, and we're seeing more European studios produce world-class titles and crush the top charts.

But while players speak every language on Earth, most development teams still primarily speak English. That creates a gap. If you don’t speak the same language as your players, your missing out on critical information that impacts your games. You're missing feedback, suggestions, discussions, and the chance to build something that everyone can love.

Earlier this year, Kinn started translating Steam reviews. Turns out, we should have done much more.

Kinn now translates all incoming content to your preferred language.

Since the beginning, we knew that connecting disparate sources of feedback would be critical in game development, but we didn't expect that one of our most loved features would simply be content localization. After a few early partners of ours praised us for translating Steam reviews, we decided to take it further.

Our latest update now translates all incoming content to whatever language you choose.

We can now localize:

• Steam Discussions
• Discord comments
• YouTube comments and transcriptions
• Twitch comments and transcriptions
• TikTok comments
• Reddit threads
• Any source of custom feedback or forums

And now that all content is translated, you can filter, sort, and search in your primary language and get comprehensive results from players around the world. See exactly how your audience is impacted around the world by your monetization strategies, by your seasonal content, or even just a simple patch or update.

With automatic translation, teams are finding great ways to discover, diagnose, and develop solutions to problems they previously didn't even know existed.

Kinn specializes at empowering teams to respond to players faster with aggregated and smart feedback. Through this grouping and context, studios can respond to bugs faster, connect with their communities, and sustain stronger sales over their games development cycle and beyond.

With everything translated, game devs, community managers, and project managers will have a complete picture of their community in a way they never had before. We are super excited to see how everybody uses this function, and how it will impact studios worldwide!

Try Kinn for 3 days free and see what it's like to have everything about your game translated for your entire team.

Chat with our team to learn more about how we are translating content, indexing feedback and bugs from all your sources, and how you can optimize your games to cater to the needs of your players. You can try it for free for 30 days with no limitations or restrictions. See what it's like to have everything working in tandem and have confidence in your development priorities.