When we launched Kinn.gg, we knew that getting direct feedback from players was going to be one of the most important paths to success for studios all over the world.

We've all seen dramatic changes in the industry evolve the years, particularly how games are launched and maintained over time. Title lifespans are getting longer, more content is being planned and produced years after an initial launch, and more games are starting in early access than ever before. And whether your game is in alpha, beta, or years after post-release, one of the largest challenges studios face is organizing the millions of comments, upvotes, and data points scattered throughout the web.

Kinn was built from the beginning to provide the most comprehensive view of player feedback possible, and that meant getting connected to every tool we can. And we knew that the most important integration, by a massive margin, was Discord.

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We are officially on production with the Kinn Discord Bot!

Getting this live was much tougher than we originally anticipated. It turns out, while most studios out there use Discord as the primary medium to collect feedback, they all do things quite differently. We saw everything from open-ended conversations, to upvoting polls, to long forums and threads in their own dedicated channels.

It was clear to us that players are happy to participate in these opportunities, really struggle to follow simple formatting requests when submitting feedback. Not to mention they don't ever read the previous threads before submitting a new bug. ;)

With that said, we had to build a system to be incredibly flexible, suit all styles of Discord setups, and still provide scalable solutions to feedback discovery and bug triage.

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We've focused on six unique features to start.

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Topic-based discovery

A core part of Kinn and our entire engine, all feedback can ingested, organized, and sorted into topics. This eliminates the pressure to constantly check on every thread and make sure you're not missing something. If a group of players discuss their opinions on a new game feature while your team is out, those messages will be caught and grouped to the correct thread for you to check when it best works for you.
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Bug Detection

One of the most common uses we saw in Discord was bug submission, and if you had tried this yourself, you know it's a complete mess. With the Kinn Bot, all bugs are caught in every channel, deduplicated, and ranked on frequency and severity. You can finally stop tracking all of this on Google sheets or try and find a report that was already submitted.
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Contextual Search

Discord has a native search, but we wanted to improve on it. With contextual search in Kinn, the query understands contextual language and what it means in your game. You can start to think far beyond a keyword search. For example, you can search "weapon balance" and the query will return hundreds of conversations about handling, recoil, metas, and opinions about weaponry within a specified date range.
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Thread ranking

If you use Discord forums or threads to submit feedback, Kinn will comb through your entire server, merge duplicates, and rank the threads on severity or size so you can manage them more effectively. Those 12 threads about a new character design will all become one in Kinn where you can browse and understand all of the commentary from a single space.
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Critical metrics and KPIs

We're working with some of our early testers to determine what the most critical KPIs and metrics are for Discord admins. And while there are many tools that do this already, you can now see the ones that matter to your team directly on your dashboard.
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Sentiment Tracking

From the get-go, we've been analyzing and measuring sentiment across Kinn, and this is no different. All feedback collected will be given a sentiment scale and measured over time. So you can see if the hard work of your community and development team is actually solving a problem for your players.
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Our Discord bot gets us much closer to a complete picture of player feedback.

We're super excited to get our bot launched and continue to further our ability to understand Discord comments at-scale. This is only the beginning of an exciting advancement for us, and there's much more to come.

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Try Kinn for 30 days free.

Every account with us gets to try Kinn for free to get a clear picture of how your players respond to your games. We don't hide or limit anything during your trial. You can add multiple games, multiple Discord servers, and add as many users as you would like. Schedule a demo with our team to learn more.

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Cheers!