Enterprise publishers and AAA studios take Steam Discussions and Reviews further with a suite of scalability features.
Whether you’re an indie or an enterprise, Steam is more than just a storefront for your games. It’s a complete powerhouse of feedback, reviews, discussions, and a global cornerstone of community.
Earlier this year, we launched several new features to empower small teams on Steam. If you’re a team that is intimately involved with reviews and discussions, our latest translation and localization abilities are an incredible new way to stay involved in the community.
But if you’re dealing on the scale of tens of thousands or millions of reviews, Kinn now takes Steam to an entirely new level. Let’s dive in.
The latest update to our AI model has shown to be incredibly capable of distilling mass volumes of content to discover the pieces that matter most. By reducing the volume of ingested content to only look for insights from the best reviews, we were able to query even the largest AAA games in seconds. In many cases, about 70% of reviews and discussions can be categorized as unhelpful, ineffective, or offensive.
With this reduction, it helps turn one million pieces of content to just a few hundred thousand. Not only does this make the model smarter with more relevant content, but also enables your team to comb through the important pieces faster.
You can click on the most popular topic of the day or week, and immediately see what is working, not working, and how people are feeling about a particular topic.
Steam comes out of the box with a standard set of filters users can use to find reviews, but it continues to be clunky and slow. Finding patterns in reviews is a complex process, and can often seem impossible as you scroll through each page.
With Kinn, our powerful filtering tools let teams look at a series of multi-dimensional reviews such as “refunded, negative reviews, from English-speaking players.”
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If you are seeing a trend, or have a hunch that something might be occurring, quickly drill down and segment the content you need to validate your hypotheses.
As playerbases grow, it gets increasingly difficult to keep tabs on what is going on in your community. You can try and organize the content into subforums, but without proper tooling, Steam Discussions eventually become the wild west.
Kinn fully ingests Steam Discussions into your dashboard to help you stay informed. This allows you to get critical KPIs to see how the community is growing or how the conversation is evolving. Every single post is searchable, filterable, and equipped to help your team be faster at responding to the most important matters.
Simple updates like being able to sort by what forums your team members are active in, or show threads that have new activity goes a long way to building trust among your players.
Further, our powerful search works for both Reviews and Discussions. You can easily find common keywords and look for patterns from your entire Steam community in a single hub.
When you publish a new version of your game to Steam, Kinn flags that date and bookmarks it in all of your date filters and throughout various charts. This will allow you to quickly report on changes and measure against the goals you’ve set for any particular patch.
Additionally you can quickly spot spikes in activity that may have been caused unintentionally by a recent update.
There is always something new to fix, but with data-driven validation, your team can be confident that they are moving in the right direction for your game.
A core tenet of Kinn has been to support global teams. That started with allowing for unlimited users, and quickly evolved in to translating all community content to your local language. Using the latest AI tools, Kinn’s translation catches in-game and cultural jargon across the globe. Get the best measurement of sentiment from a system that knows what it’s like to “be cooking.”
No matter how large of a testing group you work with, nothing will ever compare to the volume of feedback you’ll get post-release. This is both a challenge and an opportunity to further refine your games to their fullest potential.
By collecting content from the largest communities online, you get the clearest picture of your game. Go beyond paid testers, influencers, and one-off threads to understand the big picture.
Our dashboards and KPIs measure how people feel about your game in a way that compliments your data and sales reporting perfectly. Measure millions of data points from all your active users on Steam, Reddit, YouTube, Twitch, Discord, and other games-centered spaces.
We all have those core gaming memories locked away in our souls. They keep us connected to games and teams with nostalgia and adoration that last throughout our lives.
Each year, more games are published, and fighting for the same amount of minutes in the day. The pool of winners shrinks as the years go by. By focusing on what your players want, even the most complex teams can get behind a unified vision. Kinn’s latest AI and community tools are changing the way teams work together to build those lasting memories.
Kinn is always free for your first 30 days. Schedule a quick demo with our team today to explore how we can support your games, grow your playerbase, and build a studio legacy that lasts generations.
